Home blogLaundry Lady featured in Smart Company Smart50 Awards ebook

Laundry Lady featured in Smart Company Smart50 Awards ebook

Laundry Lady has been highlighted in the Smart50 Awards ebook, showcasing the best and brightest in Australian small to medium-sized businesses!

As winners of both the Marketing Award and the People Power Award in last year’s Smart50 Awards, this recognition reaffirms the heart and hustle that drive our team.

What is the Smart50 Awards?

The Smart50 Awards, run by SmartCompany, celebrates Australia’s fastest-growing companies. Each year, it shines a spotlight on businesses that are not only achieving remarkable growth but are also making a difference in their communities, innovating in their industries, and leading with purpose.

In the 2024 Smart50 Awards, the program went a step further by recognising excellence in specific categories like Community, Innovation, and Marketing, where Laundry Lady stood out among the crowd.

“We’ve really focused on promoting our core values: flexibility and time-saving,” Toft says. “These are at the heart of all our marketing campaigns and the way we connect with both customers and contractors.”

Behind the Scenes with Susan Toft

In the accompanying Smart50 Awards ebook, a partnership with Optus, our CEO, Susan Toft, shares insights into Laundry Lady’s journey of growth. From scaling our team of contractors to building a strong connection to our mission and values, Susan delves into what makes Laundry Lady tick.

She also highlights:

  • Our signature pink branding, which has become synonymous with our trusted, professional, and friendly services.
  • Our community and influencer strategy, which has played a key role in spreading the word about Laundry Lady far and wide.

Celebrating Our People

Winning the People Power Award was particularly special for us, as it underscores the incredible work of our team of over 300 Laundry Ladies and Lads. Their dedication, passion, and commitment to providing top-notch laundry services have been instrumental in our success.

“It’s not just a gig-based economy,” Toft explains. “It’s a sustainable business that gives people real financial security. This is important, because our contractors are everything to us—without them, we don’t have a service.” – Susan Toft, Laundry Lady Founder and CEO.

Be Inspired by Aussie Ingenuity

Want to learn more about us and other inspiring Aussie businesses making waves in their industries? Check out the Smart50 Awards ebook to read our story and discover how other trailblazers are shaping the future of Australian business.

📖 Read the Smart50 Awards ebook here

Thank you for supporting Laundry Lady as we continue to grow, innovate, and empower our team! Stay tuned for even more exciting updates in 2025.