The Laundry Lady founder and CEO Susan Toft has been named by the Courier Mail as one of Australia’s Top 100 Female Founders, a recognition that reflects the growth of a business built around giving people more time in their day.
About the Courier Mail’s Top 100 Female Founders list
The Courier Mail’s Top 100 Female Founders list recognises women across Australia who have built businesses that are making a genuine impact. The list covers a wide range of industries, and being included places Susan among founders who have turned an idea into something that works at scale.
For The Laundry Lady, that idea started in Australia and has since expanded to New Zealand, Canada, and the UK.
What The Laundry Lady was built to do
The Laundry Lady offers a wash, dry and fold laundry pickup and delivery service, operated by independent contractors known as Laundry Partners. Customers book online, a Laundry Partner collects their laundry, washes it at home using their own equipment, and returns it clean and folded.
The model was designed to solve a straightforward problem: household tasks like laundry take up time that most people would rather spend elsewhere. For many customers, particularly working women and parents, outsourcing laundry is a practical way to free up hours in the week.
The Laundry Partner model
On the other side of the service are the Laundry Partners. The majority of people who work with The Laundry Lady as partners are women, many of whom are looking for work that fits around existing commitments like childcare, study, or other jobs.
The model gives partners control over their own schedule. They choose their hours, manage their own bookings, and work from home. For some partners, it’s a primary source of income. For others, it’s a way to earn flexibly alongside other responsibilities.
This is a part of the business Susan has been deliberate about. The Laundry Lady isn’t just a service for time-poor customers, it’s also a platform designed to give women a practical path to financial independence.
Growing across four countries
Since launching in Australia, The Laundry Lady has expanded into New Zealand and Canada. In the next few months, the business will also expand into the United Kingdom. The growth has been driven by demand for convenient home services and an increasing number of people looking for flexible, home-based work.
Being named among Australia’s Top 100 Female Founders is a marker of that progress, and a reflection of what the business has become since Susan founded it.
Book a laundry pickup
If you’d like to free up some time in your week, The Laundry Lady offers laundry pickup and delivery across Australia. Book online today and let us take laundry off your list.
