Home blogHow digital systems are driving Laundry Lady’s growth

How digital systems are driving Laundry Lady’s growth

Laundry Lady is much more than a washing and ironing service. We’re about combining the convenience of the ‘Uber’/’DoorDash’ model with a normally time-consuming household task.

We’re also redefining the concept of the side hustle, by integrating industry-leading training, marketing support, and custom digital systems.

In an age driven by technology, Laundry Lady is at the forefront, using advanced digital solutions to revolutionise laundry services.

5 reasons Laundry Lady is a leader in innovative technologies

    1. Sophisticated Online Platform:

    Our seamless booking system ensures that managing your laundry needs is just a click away.

    2. Custom Digital Tools:

    We continually invest in bespoke tools that improve operational efficiency and scale our services to meet growing demands.

    3. Data-Driven Decisions:

    Our robust data management practices help us maintain high service quality and support our rapid growth.

    4. Mobile Optimisation:

    Our contractors (Laundry Ladies and Lads) enjoy the flexibility of managing their work directly from their smartphones, integrating modern tech with everyday tasks.

    5. Enhanced Customer Engagement:

    Our platform offers automated reminders and easy payment options, improving user experience and customer satisfaction.


    Laundry Lady CEO, Susan Toft, emphasises the importance of systems and processes in the growth of a business.

    “Even when we were a one-person sole trader business, I had established processes for sorting ironing and washing, invoicing, and charging customers,” Susan explains.

    “As Laundry Lady expanded into the national and international business it is today, a customised digital platform became essential to sustain and manage this growth,” she says.

    “All of the knowledge and experience in the systems and processes used in the business to date helped build that new platform.”

    Our services – get ready to take a load off your mind

    The Laundry Lady has all your laundry needs covered, offering a wide range of services that make your life easier. We’re here to #takealoadoffyourmind.

    Our team takes great care with your laundry, delivering top-notch results every time. Need your clothes washed, dried, and folded? We’ve got it handled with Aussie-made detergents that keep your garments fresh and soft. If you dread ironing, let us do it for you! Our professional ironing services ensure your clothes are perfectly wrinkle-free and ready to wear.

    We also offer laundry services for businesses, whether you need clean linens for your restaurant or fresh uniforms for your team. For ultimate convenience, we offer flexible pickup and delivery options that fit right into your schedule—just tell us when and where, and we’ll do the rest.

    When you choose The Laundry Lady, you’re opting for a hassle-free, professional laundry experience. We’re committed to quality, reliability, and making sure our customers are always satisfied. Experience the ease of our services and enjoy clean, fresh laundry without any of the stress.

    Now available to book Australia-wide and in New Zealand!