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About Us

"The Laundry Lady is a professional mobile laundry service operating Australia wide"

Hi. I’m Susan Toft, CEO of The Laundry Lady®. I started The Laundry Lady as a solution to helping busy families find the time, flexibility and balance in their lives.

Established on the Gold Coast in 2012, I was a new mum with a toddler and a full-time job with interstate travel. The spare room was a dumping ground for the clean washing, never folded and put away, where I’d rummage every morning feeling the stress of finding something to wear. I knew there would be other mums and families out there facing the same struggles to keep on top of their laundry.

I was also struggling with the work / life balance not missing out on all the good stuff of being a mum, sports days and school pickups. I know many mums who go through this same life struggle in their return to work.

Laundry Lady had certainly made waves in the Aussie market and beyond! It has since expanded into New Zealand, and was featured on hit TV show The Shark Tank Australia.

Welcome to the The Laundry Lady Thumbnail Youtube

Blog: Read the latest Laundry Lady news and updates here.

How it works: For tips on your first service with us, click here.

Awards: The Laundry Lady is an award-winning business.

That’s when the Laundry Lady was born – a solution that could save time and flexibility both for customers needing their laundry done quickly and easily with the touch of a button, and for our network of Laundry Ladies and Lads who service them.

We’re now an Australian wide mobile laundry service offering washing and ironing, pickup and delivery.

We understand the last thing you want to spend your nights and weekends doing is ironing and washing clothes. All of our Laundry Ladies and Lads are insured.

Your local Laundry Lady or Lad will pick up your laundry from your home or workplace, take it home to wash, dry, fold or iron it and deliver it back to you folded or pressed. We can also pickup towels and sheets from small business.

If this sounds like the laundry service you’ve been missing, then book online now!

Got questions? Check out our FAQs page.

Pickup and delivery laundry services

Check out our current Service Area  for a full list of areas we can service.

Read more about our business including where we began, our mission, values and goals. If you are looking for job opportunities check out the Join the Team information.

The Laundry Lady is powered by TimeBoss, our market maker platform.

As our business scaled, the need for a comprehensive platform to handle bookings, invoicing, scheduling, and contractor onboarding became evident.

TimeBoss powers Laundry Lady while being available as a white-label solution for other service-based companies, offering the same robust automation and management tools tailored to their specific needs.

“TimeBoss is the backbone of our business,” says CEO Susan Toft. “It seamlessly integrates every part of the service lifecycle—from customer bookings to contractor scheduling and payments, allowing us to operate efficiently across different regions without the need for physical infrastructure.”