We’re excited to announce that The Laundry Lady has been recognised as a finalist in two categories at the prestigious 2025 Smart50 Awards: Founder of the Year and Regional Business of the Year.
This double nomination celebrates our journey from humble beginnings to becoming a trusted national laundry service across Australia.
What are the Smart50 Awards?
The Smart50 Awards, hosted by SmartCompany, shine a spotlight on Australia’s fastest-growing small and medium businesses. These awards recognise enterprises that are driving innovation, building strong workplace cultures, and making genuine impact in their communities.
This isn’t just about growth numbers. The Smart50 Awards celebrate the founders and teams behind the businesses. They acknowledge the grit, creativity, and determination it takes to build something meaningful from the ground up.
For 2025, SmartCompany is hosting an exclusive sit-down dinner where Australia’s most prominent founders and business builders will gather to celebrate exceptional achievement.
From one load to national recognition
What started as a simple idea, making laundry easier for busy Australians, has grown into something we’re incredibly proud of.
The Laundry Lady now operates Australia-wide with over 375 independent Laundry Ladies and Lads. They work from their own homes, providing next-day wash, dry, fold and ironing services to residential and commercial clients.
We’re NDIS registered. We’ve expanded internationally. And we’ve built a business model that gives people flexibility and control over their work lives.
But here’s what matters most: we’ve created opportunities for everyday Australians to build their own income streams whilst working from home. No massive startup costs. No exclusive territories. Just genuine support and a proven system that works.
What this recognition means to us
Being named a finalist in both Founder of the Year and Regional Business of the Year isn’t just about The Laundry Lady as a company. This recognition belongs to:
Every Laundry Lady and Lad who picks up, washes, and delivers with care
- Our Head Office team who keep everything running smoothly
- Our loyal customers who trust us with their laundry week after week
- The communities across Australia who’ve welcomed our pink branded bags and car magnets
We’ve built this business on simple principles: flexibility, affordability, and genuine service. These nominations confirm we’re on the right track.
How The Laundry Lady stands out
What makes The Laundry Lady different? We’re not a traditional franchise. We’re not a laundromat chain. We’re a mobile service that comes to you.
Here’s how we work:
- Easy online booking: Book your pickup through our website in minutes
- Next-day turnaround: We collect, wash, dry, fold (and iron if requested), then deliver
- Flexible service: We work around your schedule, not the other way around
- Australia-wide coverage: From Darwin to Tasmania, we’re growing our network constantly
Supporting regional Australia
Our Regional Business of the Year nomination is particularly meaningful. We’re proving that successful businesses can thrive outside capital cities.
Our contractor model means regional Australians can build income without relocating to urban centres. Parents can work around school hours. Carers can fit laundry pickups between appointments. Anyone seeking better work-life balance can create their own schedule.
We’re bringing employment opportunities and convenient services to areas that traditional laundromats might overlook. Every regional town with a Laundry Lady or Lad has access to professional laundry services without the overhead of industrial facilities.
The journey continues
Being a Smart50 finalist is an incredible milestone, but we’re not slowing down.
We’re continuing to expand across Australia. We’re adding new contractors regularly. We’re improving our systems and support. And we’re staying committed to making laundry easier for busy Australians whilst creating flexible work opportunities.
The awards ceremony will bring together some of Australia’s most inspiring business minds. We’re honoured to be counted among them.
Need to take a load off your mind?
Whether you’re in Sydney, Melbourne, Brisbane, Perth, Adelaide, or regional Australia, The Laundry Lady can help with your wash, dry, fold and ironing needs.
Book online through our website today. We’ll collect from your door, complete your laundry using quality products, and deliver everything back fresh and folded.
From tradies needing regular uniform washes to busy families tackling endless loads, we’ve got you covered.
