The Laundry Lady has been recognised as one of Australia’s fastest-growing small to medium enterprises (SMEs), ranking an impressive #22 on the prestigious 2025 SmartCompany Smart50 list! This is a momentous achievement and a huge step up from our previous success in the awards.
This recognition is a testament to the hard work and dedication of our entire team, our incredible network of operators, and the continued support from our amazing customers across Australia. Being named among the country’s business innovators is a huge honour and motivates us to keep transforming the mobile laundry industry.
Our journey of growth and innovation
The Smart50 Awards, hosted by SmartCompany, celebrate Australia’s fastest-growing small and medium businesses. They shine a spotlight on enterprises driving innovation, building strong cultures, and making a genuine impact in their communities. Achieving the #22 spot on this list is a direct reflection of our commitment to growth and providing outstanding laundry services to busy Australians.
We started with a simple idea: making laundry easier for everyone, from busy families to businesses, and we have grown into a trusted national laundry service that operates Australia-wide.
Our award-winning business model
What makes The Laundry Lady stand out? Our model is simple yet powerful, focusing on convenience and community. We offer a mobile washing service that comes right to you, providing easy online booking for next-day wash, dry, fold, and ironing services. This focus on flexibility and affordability has resonated deeply with customers.
Our business is powered by over 450 independent Laundry Ladies and Lads across Australia, as well as a growing team in New Zealand. This network forms the backbone of our operations, allowing them to earn a sustainable income by working from their own homes and around their personal commitments. This People Power model has previously won us an award at the 2024 Smart50 Awards and is key to our success.
More than just a laundry service
Our goal goes beyond just clean clothes; we strive to give people back their most valuable asset: time. When you search for ‘laundry near me’ or ‘washing near me’, you’re looking for a reliable solution, and we deliver.
Time for business owners
For businesses like beauty salons, medical centres, gyms, and hotels, clean, fresh linen, towels, and uniforms are non-negotiable for hygiene and professionalism. Our recurring booking options allow business owners to save valuable hours each week that would otherwise be spent on laundry chores. This efficiency lets them focus on their customers and core tasks. We cater to their specific needs with customisable daily, weekly, or custom schedules.
Time for families
The Christmas season, for example, is busy with entertaining, parties, and relatives coming to stay. The piles of bath towels, beach towels, and fresh linen required for guests can become overwhelming. Our affordable pickup and delivery laundry service takes the stress off, letting you spend more time relaxing and enjoying the holidays.
Thank you to our community
This Smart50 recognition is not just ours, it belongs to everyone who supports The Laundry Lady:
- Every Laundry Lady and Lad: Your hard work and care in providing exceptional washing and ironing services are what make our brand shine.
- Our Head Office team: You keep everything running smoothly behind the scenes.
- Our loyal customers: Thank you for trusting us with your laundry week after week. Your continued support drives our passion for what we do.
We are proud to be a regional business proving that successful companies can thrive outside capital cities, bringing employment opportunities and convenient laundry services to communities across Australia. We were even named a finalist for the Smart50 Regional Business of the Year Award.
We look forward to continuing our journey of growth, innovation, and providing you with the best mobile laundry service in Australia!
Ready to experience the convenience of an award-winning laundry service? Book your next service online today!
